This is a campaign which was proposed for Raila. Raila only needs some “gladiator” like Olivia Pope says, who will market him for what he is. Raila is the uniter. Raila wants One Kenya not Kenya of #WeAreOne hashtags initiated by those who entrench ethnic discrimination.
Raila never bought this campaign because the people closest to him (family and the over-paid miscommunicators), felt that their positions were threatened.