By Geo Nalugala
Philip Etale, you will notice that in business, companies almost never mention their competition.
Banks behave as if they are ‘the only one’ in the industry. Ask for anything, and they have a variation of it to offer. They never compare themselves openly on social media.
I know, politics is different. But here’s how to handle it. In a political party, there are the ‘management’ responsible for business development and relationship building, and the ‘operations staff’, responsible for delivering the promise – registering new members, creating a great customer experience, selling the brand to members continuously.
Operations focus inwards. Management outwards.
Now, you, and Norman Magaya Mugira are ODM’s operations managers. And, to put it mildly, you are failing.
Your job is to sell ODM to the members, to make them proud and comfortable in-house. Keep them posted and sure that their orange is ripe and their grass greenest.
Tell us stories of ODM members and aspirants in Nyamira, Narok, Samburu, Mwingi, etc.
By letting us know them, you campaign for them. By mentioning them, you make people curious to hear them. By singling them out, you anoint them down there, raising their profile and MCA chances.
Let the Management – elected leaders focus on marketing and winning “corporate” alliances.
And, as ‘operations,’ you are responsible for perceptions and feel of the party. Organize and professionalize the security of ODM functions. You have 11 months to get rid of hooligans in your events. Nobody needs such a reputation of extreme disorder around them. Sometimes, ODM scenes look like a commotion of drug-motivated thugs around the Party Leader.
Leave that maniacal nonsense to Gor Mahia fans.
Publicly ban and expel a few naughty faces. That is positive for your image. Engage G4S or another security company to manage the events graced by party leaders. Buy your own stage and setup. A LandRover can move it around.
Perceptions are critical. And here, you are failing the masses.