By Dikembe Disembe
Julie Gichuru is both a journalist and a PR practitioner. While journalism requires utmost objectivity (the sum total of honesty, neutrality, inquisitiveness and complete disengagement to the object under the news radar), Gichuru also happens to be a Public Relations and Advertisement practitioner.
PR is the antithesis of journalism. PR feeds into journalism the ‘spin’; that’s why PR practitioners are sometimes referred to as ‘spin doctors’. PR is about selling a subjective good or commodity. It is paid for. Ordinarily, PR people are folks who’ve worked in the media industry or have very strong links to folks who’ve worked and still work in the media industry – especially journalists.
The danger with Julie is her attempts to be a journalist and a PR at the same time, on the same TV channel.
“People aren’t stupid”.
She attempts to be objective and subjective at the same time.
Her idiotic ululations were therefore informed more by PR rather than journalism.
Good thing though is that a decade from now she will be so old, wrinkled and flaccid; having spent her face reconciling the two personas she’s wearing: journalism and PR; truth and lies; objectivity and subjectivity.
She long blocked me on Twitter for telling her these same things.